123RF was looking to establish itself as a major player in the stock photo industry. What better way than to leverage the vast library of content at their disposal to promote their brand.

When searching for stock photography, we want to be able to tell a story. A hunt for the perfect image that makes us utter, “Yep, that’s the one!” As a consumer, I knew those two key points needed to be the foundation of this campaign.

I was tasked to run this campaign in its entirety. From creating the copy and design to documenting the metrics of each version.