Provider of mobile video advertising platform
designed to increase advertising performance.

Prior to this rebrand, Receptiv was known as Mediabrix. They were heavily involved in delivering mobile ads in gaming apps. Looking for a fresh and modern look, Receptiv was looking to establish itself as a more versatile solution in the mobile ad space.

The rebrand consisted of creating a new logo, brand guidelines, imagery, iconography, and business cards, to name a few.

The Transformation

Mediabrix

Before the rebrand, Mediabrix had a more playful font choice that fit with the majority of its business which was gaming apps.

Receptiv

The font has a more modern and neutral approach. The brand icon is a combination of an abstract ‘R’ and a play button to include it’s core business of mobile video advertising.

Colors & Material

Green

#4cba67

Blue

#069ec7

Goldenrod

#ffb42b

Typography

Raleway Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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